All about Baking, Cooking and Coffee

So for when you know….run out of words….

Filed under: Uncategorized — qwe345 @ 9:29 am August 4, 2008

Mark Forbes was kind enough to introduce me to a neat little widget that I haven’t seen since its Beta version many moons ago.  Its a trippy thesaurus! Forget the analog and check out this cool tool when you need another word for the obvious.  Really handy when trying to find out another word combo for a domain name, as I was with new client (cool website and detailed info to follow in a few weeks).  Give Visual Thesaurus a try.


Summertime – not the time to be taking it easy

Filed under: Uncategorized — qwe345 @ 9:14 am July 15, 2008

So today is an absolutely beautiful morning here in downtown Toronto.  The sun is shining – but not too much, and the temperature is warm – though not too hot.  Watching all the people slowly walk on by in Leslieville it’s really easy to want to take it easy, especially in light of all the other summer distractions that are available.  However, summer also provides a great opportunity during these slow times for entrepreneurs to catch up on working on the extras in your business.  Typically for most businesses summer is a bit of a slower time as many people are away on vacations or taking it easy in other ways.  Summer though is a great time though to work on the little extras that will make your business thrive.  Take advantage of these slower times to update your contact lists – specifically check in with them and see how they are doing.  Also this is a good time to review your business plan’s marketing and operations section.  It’s a bit like walking down memory lane to see where you thought your business was heading and seeing how things actually played out.  Maybe there are some great ideas in there waiting to be implemented that you have put aside for lack of time.  If so, take this slow period to have fun and get creative.



Techie Networking-polousa tonight in Toronto

Filed under: Uncategorized — qwe345 @ 10:25 am April 29, 2008

Its crazy tonight with the amount of things going on downtown.  So if you are in the city, hope to see some of you there!

Martin Cleaver has complied a great little listing of what’s going on where.


Last Week in Review – Adele and Axl

Filed under: Uncategorized — Tags: , , , , , — qwe345 @ 10:13 am March 29, 2008

Two forgotton things from the 80′s looking for a comeback.  Dr.  Pepper apparently is so interested in getting Axl Rose to release a new Guns n’ Roses cd that they have offered to give the incentive of passing out free Dr. Pepper’s to the population of the US.  Well that’s unsusal. 

 Saw british phenom Adele live in concert at the Rivoli where she promptly broke my heart with an accustic version of Make You Feel My Love.  The concert itself was a bit too short for my taste, but no complaints were heard from the crowd leaving because every minute that she did perform was fantastic.  With her cute banter between songs she seems like someone you want to have a pint with or keep her in a little box where you take her out sometimes and hug and pinch her cheeks.  I know.  I am a bit weird.


Welcome to new client Desperately Different

Filed under: Uncategorized — qwe345 @ 5:58 pm March 27, 2008

Desperately DifferentKeep an eye open for fashion label Desperately Different designed by Katya Revenko. This line of quality women’s wear will soon release its Spring 08 collection to your favourite local boutiques such as Pho Pa and Model Citizen.


PR – The Good – Diageo and Guinness

Filed under: Uncategorized — qwe345 @ 3:57 pm March 17, 2008

Happy St. Patrick’s Day everyone and I hope that everyone is having a good ole time.  This day of the year something always comes to mind… Guinness.  After all I met my husband because of Guinness (long and not a very bad story) and one of my favorite companies to keep an eye on is Diageo.  They are the brewers of the number one selling stout in the world and overall one of the top recognizable alcohol brands in the world.

And for one day of the year, most of the population of beer drinkers around the world have at least one pint of it. 

I can only imagine what their corporate offices look like today.  It must be like Christmas morning with everyone waiting at their desks for all the final numbers to come in.



Filed under: Uncategorized — Tags: , , , — qwe345 @ 4:17 am March 4, 2008 Homepage

Its an image that is as olde school as they get – the State Farm Insurance logo.  Whithout doing an official poll, I feel comfortable in saying/concluding  that it is one of the un-sexiest logos out there.  Their new marketing campaign, which you may have seen in recent print publications is an evokative urban image of various situations.  The one I see most often, is a bike locked to one bike wheel hanging lonley at a downtown street corner.  The only text is that of

I love that this new campaign of State Farm attempts to connect to a new audience that are not so interested in insuring the family car and adding new drivers.  But instead are looking for insurance for their laptop while on the go as well as learning the insides and outs of content insurance when you are renting.


Now posting to Twitter

Filed under: Uncategorized — Tags: , , , — qwe345 @ 10:48 pm March 3, 2008

One of the fantastic things that I got addicted to at Podcamp Toronto last week has to be Twitter.  If you are already on – feel free to add me @michellejose. Now with the great plugin for WordPress made at Twitter Updater I can keep everything up to date.


Michelle’s Oscar N’ Pool Party

Filed under: Uncategorized — Tags: , , , — qwe345 @ 9:56 am February 24, 2008

You know you are going to do it, even though you say you’re not. You will watch portions of the Oscar’s tonight. Somehow mystically your remote will land on it at some point – and you will be at least for some point in time mesmorized by the bright colours and big hair. So since you are anyway…might as well watch it somewhere fun right?

I hope you all can make it down tonight to The Rivoli on Queen West tonight for cocktails and scarcastic commentary.

The festivities start at 7pm. I especially hope that some of the wonderful people at Podcamp Toronto 2008 where I’ve spent my weekend make it down as well. For further info email me

More to come about Podcamp Toronto tomorrow.


Good PR Solution – Dumpling House Restaurant

Filed under: Uncategorized — Tags: , , — qwe345 @ 2:45 pm February 19, 2008

It would be an owner’s worst nightmare.  An above the fold picture of rats frolicking in your kitchen in the local paper.  Kudos to Dumpling House’s manager who handled this PR situation well.  The National Post profiled the story of the restaurant that is now temporally closed by the Health Board while the situation can be remedied.  This sort of story has happened in the past and in most times resulted with horrific responses by the owners.  Lots of “No Comments”, “Get out of my face”, and doors banging shut. 

 This has resulted in many occasions with these restaurants closing or an entire slow-down of business.  With the forthright response given by the spokesperson, Dumpling House may re-open to further success and perhaps even a further investigation of the main problem itself – many downtown pockets are full of vermin infestations that need to be addressed by the city as a whole.

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