Archive for the 'Advertising' Category


Last Week in Review - Adele and Axl

Two forgotton things from the 80’s looking for a comeback.  Dr.  Pepper apparently is so interested in getting Axl Rose to release a new Guns n’ Roses cd that they have offered to give the incentive of passing out free Dr. Pepper’s to the population of the US.  Well that’s unsusal. 
 Saw british phenom Adele live [...]

PR – The Good – Diageo and Guinness

Happy St. Patrick’s Day everyone and I hope that everyone is having a good ole time.  This day of the year something always comes to mind… Guinness.  After all I met my husband because of Guinness (long and not a very bad story) and one of my favorite companies to keep an eye on is [...]

NowWhat.ca

Its an image that is as olde school as they get - the State Farm Insurance logo.  Whithout doing an official poll, I feel comfortable in saying/concluding  that it is one of the un-sexiest logos out there.  Their new marketing campaign, which you may have seen in recent print publications is an evokative urban image [...]

Your ad….now available anywhere.

Over the past two years, we have seen the expansion - especially in urban centers such as Toronto, of ad spaces being in the least expected areas.  Washroom stalls, gym change rooms, the back of your cab, even your local grocery-store shelf all have been seem as new advertising opportunities.  In his article for The Star [...]