Its an image that is as olde school as they get - the State Farm Insurance logo.  Whithout doing an official poll, I feel comfortable in saying/concluding  that it is one of the un-sexiest logos out there.  Their new marketing campaign, which you may have seen in recent print publications is an evokative urban image of various situations.  The one I see most often, is a bike locked to one bike wheel hanging lonley at a downtown street corner.  The only text is that of nowwhat.ca

I love that this new campaign of State Farm attempts to connect to a new audience that are not so interested in insuring the family car and adding new drivers.  But instead are looking for insurance for their laptop while on the go as well as learning the insides and outs of content insurance when you are renting.