The two have decided to collaborate on developing a new method of developemnt for online ads.

“The resulting tools and business intelligence would not necessarily be proprietary to the two companies but could help propel the growth of digital advertising, they said……..Advertising on Web sites and other digital media like video games has become a large and accelerating business as traditional media like television and print lose customers and advertisers……..This year, global online ad spending is expected to reach $49.5 billion, up 22 percent over last year.”

Read the rest of the NYT article.